Honest appraisal of potential business
in different markets and sectors
Seer has people who have worked internationally but, critically, have lived and operated in Europe, the Middle East,
Africa, North America and Asia working for, and with, Blue Chip companies.
what sets us apart
Crucial to any strategic campaign, all the way to delivery, is a wide-ranging domestic and international network.
Seer has deep experience in:
the route to market
SEER INTERNATIONAL PEOPLE
Amanda Burgess - CEO
Amanda is an experienced sales and marketing professional with a background in both the private and not-for-profit sectors
working in the UK and internationally for 25 years. Amanda has worked for both global corporates and international charities at
senior level before setting up her own consultancy business in 2008. Amanda established Seer International in 2016 and leads on
growth strategy to drive Seer International forward in support of businesses striving to grow, by extending their networks and
bringing people together. Amanda offers a rare mix of creativity and vision to enable businesses to maximise their
David Burgess - Managing Director
David is a sales and business development professional who has worked for both Blue Chip companies and smaller, new Joint
Ventures. David is a chartered engineer and served in the British Army until 2000. His sales and BD experience extends as far East
as Siberia and South to Pakistan. He has lived, worked and operated in Central and Eastern Europe and across the Middle East.
David established Seer International with Amanda and is passionate about helping businesses to grow and to bring people
together to create new opportunities wherever companies wish to operate.
Ian Johnson - Director
Ian has been working in the Middle East for some 20 years, the last 10 of which he has been based out of Dubai. His most recent
roles were for Wynyard and SAS Public Security where he led the sales effort of advanced analytics & big data platforms into
Middle East Defence, Intelligence and Law Enforcement Organisations. Prior to joining SAS in 2012, he worked for IFS, a Swedish
ERP vendor and IFS Defence, a joint venture between IFS and BAE Systems; primarily selling ERP applications into the Defence,
Security, Telco and Oil and Gas markets in the region. Before moving into Sales Roles, he held several Pre-Sales and
Delivery positions with IFS Defence and Indus International, working extensively with the UK and Middle East Military, Law Enforcement
& Intelligence Agencies. Ian also has extensive experience of working in North Africa and South Asia.
Martin Underwood - Associate
Martin brings broad experience and versatility as a project leader and specialist consultant in Explosives Safety, Security,
Logistics and Defence Acquisition. Following 25 years as a logistics officer in the British Army he has established a successful
consultancy business, working with private sector companies, the public sector and major international organisations,
including branches of the United Nations and NATO. Martin enjoys meeting new challenges and applying a range of business,
project management and technical skills, experience and education to cut through complexity and develop effective
comprehensive solutions. He holds a Master of Business Administration degree from the University of Strathclyde and an MSc in
Explosives Ordnance Engineering from Cranfield University; he is a Member of the Institute of Explosives Engineers, of the
Chartered Institute of Logistics and Transport and of the Royal United Services Institute.
Liz Brown - Associate
Liz Brown has many years’ experience as CEO and senior Director in the health and social care, defence and criminal justice sectors.
She has led national and regional organisations through turnaround and transformation with particular focus on CRM for
future growth. Liz brings a wealth of experience of stakeholder engagement at the highest levels in government
through campaigning and advocacy. She has formed high-value partnerships to £2m and delivered a national, award-winning
£5m capital project. A strategic thinker who delivers high impact quickly with integrity and vision, Liz enables organisations to find a path through complexity and ambiguity, and commit to action.
Eric Gill - Associate
An experienced senior leader, Eric works globally with multi-national clients selling and implementing leading supply chain visibility
software and hardware solutions. He is a recognised SME in logistics and especially in electronic cargo tracking as well as
RFID-based consignment tracking for both the commercial and defence markets. After 18 years as a logistics officer in the
UK Armed Forces, Eric joined a US Silicon Valley technology company, rising to become the Vice President responsible for all
international business. Eric’s strengths include leading, motivating and managing multi-discipline teams and
his field experience is reinforced by his academic qualifications; a MSc from the University of Manchester Institute of Science and
Technology in Operations Management and a certified diploma in accountancy and finance from the UK’s Association
of Chartered Certified Accountants.
Steve Mead - Associate
Steve has more than 30 years’ experience in the defence and aerospace industry, leading successful sales campaigns across a
range of products in the maritime, land and air sectors. Apart from winning business worth more than US$3 billion for one of the
world’s largest defence, aerospace & security companies, Steve has established and executed successfully many major
offset programs. Based in Europe, Steve maintains a current industrial and political network of friends and colleagues.
Abdulaziz Al Hinai - Associate
Abdul Aziz Al Hinai moved to London with his father, a Diplomat, when he was a young child and was educated in Britain.
Graduating from Oxford Brookes with a degree in Geology, and sponsored by Petroleum Development Oman (PDO),
Abdulaziz moved across to a career in banking with the Oman International Bank. Travel and a move to Australia led
ultimately to a role as CEO of a vehicle company, which he founded. Since then, Abdulaziz has completed a Master’s Degree,
again in the UK, advised and worked with senior ministers in the UAE, in Ajman and Dubai, and, latterly, advising on In
Country Value (ICV), Investment, environmental issues, SME policy, Social Development and CSR for the Special
Economic Zone Authority in Duqm and beyond.
Alison Small - Associate
A senior executive with strong experience of delivering results in a highly competitive B2B financial services environment. Alison
has held executive board roles since 1998 and has managed companies through business as usual and significant change programmes.
Alison has a depth of experience in leading teams, designing and implementing new products, developing new
markets. Alison has managed operational restructures and led the integration of an acquisition. Alison was part of a successful
board (1998-2015) which developed ABN AMRO Commercial Finance PLC into a leading asset-based lender. With strong financial skills, sound commercial acumen and 25 years supporting business in UK and Europe, Alison has a strong awareness of
what works in business.
A graduate in Economics and Econometrics from Leeds University, Alison holds a Masters Diploma in Strategy and Innovation
from Saïd Business School, University of Oxford where she is currently completing an Executive MBA to gain current thinking.
Jennifer Andrews – Legal Advisor
Jennifer is a Lawyer with more than 7 years post qualification experience. Since graduating from the University of Lancaster and
completing her professional examinations, Jennifer has established a strong reputation for her litigation work and has regularly
appeared at the County Courts in different fields of Law.
Jennifer has a demonstrated and proven track record in complex legal matters and is versatile and personable. Her negotiation
and drafting skills are well known and, while her appointment to Seer International is a departure from more familiar ground,
these, combined with her management and mentoring skills, will stand her in good stead for Seer International as its Legal
Advisor and in assisting the Directors on all legal matters.
Seer International Trade and Export Limited is a company registered in England and Wales company registration number 10420784 and its registered
office is Midway House, Staverton Technology Park, Herrick Way, Staverton, Cheltenham GL51 6TQ. VAT registration number 269 9455 38